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My Books
The bestselling playbooks trusted by experts and founders to grow with clarity, credibility, and trust.
“Finally—a branding book that understands people. Louis Wang has written something rare: a strategy book with soul. I’ll be gifting this to my whole team.”
Frankie B. Content Strategist & Blogger
WHO THIS BOOK IS FOR
Aspiring Freelancers & Solopreneurs
If you’re venturing into the digital world on your own, Expert Signal helps you carve out a lasting presence from day one.
Professionals Transitioning Online
Already have offline expertise but need to stand out on LinkedIn, Twitter, or other platforms? This book is your strategic playbook.
Coaches, Consultants, and Creators
Anyone offering knowledge-based services and looking to expand their reach, scale income, and shape a recognized personal brand.
Content Creators & Side Hustlers
Turn a passion project into a credible brand that opens doors to partnerships, audience growth, and long-term revenue.
What’s Inside the Book
01
Authenticity and Purpose:
Aligning Brand Values with Consumer Beliefs
02
Community Co-Creation:
Building Brands With the Community
03
AI-Powered Personalization:
CrossIndustry Best Practices
04
Multichannel Storytelling:
Creating a Unified Brand Narrative in a Fragmented World
Who This Book Is For
Whether you’re leading a global brand or launching a personal venture, Stay Human is your guide to building meaningful, trust-driven connections in an age of complexity and change.
1. Brand Builders and CMOs
For leaders shaping the future of brands—this book helps you align purpose, tech, and storytelling to create brands people trust and love.
2. Marketing Professionals and Strategists
Perfect for those crafting campaigns and customer journeys—get practical tools to deliver multichannel stories with emotional impact.
3.Innovators and Tech Executives
For anyone blending AI with user experience—learn how to design products and systems that stay human at the core.
4.Creators, Consultants, and Thought Leaders
If you’re building a personal brand or leading a mission-driven practice, this book offers clarity, structure, and authenticity.
01
From Unknown to Unignorable
02
The Specialist Advantage
03
Crafting an Authentic Brand Identity
04
Broadcasting Value
05
Platform Strategy
06
From Followers to Fans
07
Proof of Expertise
08